Lead capture for an exhibition organiser
Illustrative scenario. This page describes a typical project and the outcomes we would plan around. It is not a report of a named client’s results. Targets are set with you after the free process review.
The situation
After a show, stacks of business cards wait to be typed into a spreadsheet. Hot and cold leads look the same, and follow-up starts days later, when interest has faded.
What we do
- Design a simple check-in and scan flow for stand staff.
- Read business cards automatically and remove duplicates.
- Tag each lead hot, warm or cold at the stand.
- Start a follow-up email sequence the same evening.
- Report leads by stand, event and sales owner.
What we measure
Leads captured per event, time from scan to first follow-up, and the share of leads that reach a meeting.
Typical outcome targets
Every visitor recorded once and followed up while interest is high. Targets are agreed with you after the free review.
Related reading and services
IndustryEvents and exhibitionsLead capture, scoring and same-day follow-up.Sales and marketingWhy speed to lead decides who wins the saleLeads lose value every hour they wait. Here is how to capture, enrich and route a lead within minutes.ServiceProcess automationApprovals, notifications and data moves built on tools you already use.
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