Industry
Process work for real estate agencies
In property, the first agent to reply usually gets the viewing. Most agencies lose enquiries not to competitors but to their own slow handover.
Where it goes wrong
- Enquiries arrive from portals, the website, WhatsApp and phone, and are copied into the CRM by hand, if at all.
- Nobody owns an enquiry that arrives out of hours.
- Viewing slots are agreed by long message threads.
- Feedback after a viewing is never recorded, so the next suggestion is generic.
Where to start
Measure time from enquiry to first human reply, by source and by hour of day. The gap between portal enquiries in office hours and WhatsApp messages on Sunday evening usually surprises people. The real estate map shows one route from enquiry to signed offer, including the feedback loop back to viewing slots.
Related reading: why speed to lead decides who wins the sale and the agency enquiry follow-up case study. For the underlying service, see process automation.
Related reading and services
Sales and marketingWhy speed to lead decides who wins the saleLeads lose value every hour they wait. Here is how to capture, enrich and route a lead within minutes.Real estateEnquiry follow-up for a real estate agencyHow an estate agency could respond to portal, website and WhatsApp enquiries in minutes, assign them fairly and book viewings without long message threads.ServiceProcess automationApprovals, notifications and data moves built on tools you already use.
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