Industry
Process work for event and exhibition organisers
A trade show produces a few days of intense contact and weeks of delay. The value of a lead falls quickly after the event, so the process that matters is what happens in the first 48 hours.
The usual problems
- Business cards pile up in a bag and are typed in after the show.
- Duplicate contacts from several staff scanning the same visitor.
- No agreed definition of a hot lead, so everyone follows up on their own judgement or not at all.
- Exhibitors get lead lists days late.
The events map shows capture, duplicate check, scoring and the second-attempt loop. See the exhibition organiser case study and the guide to speed to lead.
Related reading and services
Events and exhibitionsLead capture for an exhibition organiserBusiness cards scanned, scored and followed up the same day.Sales and marketingWhy speed to lead decides who wins the saleLeads lose value every hour they wait. Here is how to capture, enrich and route a lead within minutes.ServiceProcess automationApprovals, notifications and data moves built on tools you already use.
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